We all know the internet is going to be important in making sure people know about our business and maybe even to make sales on-line. The trouble is that all of that techie stuff can seem complicated and difficult to understand.
Attendees will be invited to attend a one day workshop session covering the most important aspects of e-marketing from the B2B Centre’s experienced trainers.
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· What is e-marketing and how can it help you
· Planning and building your website
· Usability and Design – What are you saying?
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· How to appear in Google / Yahoo / Bing
· Using Social Media for success/ setting up a blog
· Measuring your success
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The workshop will look at your requirements for running a website, the types of messages required for your target audiences. It will help you identify the potential customers for your products and services and assist with generating the necessary content and ‘Calls to Action’ to ensure that customers convert into clients.
Understand why your current website doesn’t work, what are the key usability aspects that need to be addressed. See how small changes to a website can make a dramatic change to how customers remain interested.
Learn the basics techniques for generating traffic and getting your site to appear in the Search Engines for relevant search phrases. How do you create content and pages that encourage a customer to click through?
With the growth of Social Media, understand where it may fit in your marketing plan, if at all. What is Twitter and does it make a difference.
The workshop has been designed to be interactive and ensure that you go away with clear defined actions to carry out as well as learn and interact with other businesses in a similar position to yourselves. What's more? You get free 28 day trial of Europe's leading marketing tool, CAS GenesisWorld!
Interested? Please contact
CAS Projects
Tel: 0845 130 8556
Email: info@casprojectssolutions.com
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